Aug eighteen, 2021

  • Alex ScarboroughESPN Staff Writer

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    • Covers the SEC.
    • Joined ESPN in 2012.
    • Graduate of Auburn University.

College football players have taken reward of numerous deals to profit off their name, image and likeness of late, simply none offered the level of synergy as the one between an Alabama football player and a flavored drink company announced on Wednesday.

Freshman defensive dorsum Ga'Quincy McKinstry, who goes by the nickname "Kool-Aid" and is listed as such on Alabama's official roster, said on Twitter that he's entered into a partnership with the popular drink company Kool-Aid.

McKinstry even included the Kool-Aid mascot's catchphrase, "OHH Yeah!"

In honor of the bargain, Kool-Aid changed the name on its official Twitter account.

McKinstry is far from the first Alabama football player to sign an Zilch deal. Malachi Moore, Chris Allen, Agiye Hall and Henry To'o To'o announced deals with PSD Underwear shortly subsequently NIL legislation went into effect on July 1.

The almost notable Alabama thespian to turn a profit off the new NIL opportunities has been quarterback Bryce Young. The sophomore has yet to start a game, but he's already signed more than $800,000 in deals, sources told ESPN.

On Tuesday, Alabama coach Nick Saban told ESPN's Marker Schlabach that his bulletin to players has been to keep football the main thing and how that will lead to more than opportunities.

"If you become distracted past that, then you're really kind of penalizing yourself," he said.

Equality in the locker room is Saban'due south biggest concern considering non everyone will take the ability to earn what Immature or others do, but he said he hasn't heard any complaints from players so far.

"I told our players, 'When you play in the NFL, everybody doesn't make the same,'" Saban said.